Friday, November 25, 2011

Louis Vuitton plans to enter the universe of perfumes

The brand Louis Vuitton plans to launch in the world of perfumes, reported today the newspaper "Le Figaro", in which the home has hired a renowned perfumer to take her first fragrance in about two years .

Company sources told Efe that at the moment are not going to pronounce on this, but the newspaper reveals that he has chosen not to outsource their design or use the fragrances sector LVMH group , in charge of fragrances from Dior, Guerlain, Kenzo and Givenchy, but you bet on their own "nose" exclusive .

The alleged responsibility for this effort, according to the newspaper citing "Women's Wear Daily" is Jacques Cavallier , author among others of "L'Eau d'Issey" Issey Miyake "Midnight Poison" by Dior, the "Acqua Gio "by Armani or" Poème "for Lancôme.

Cavallier, son and grandson of perfumers, will join the team this January Vuitton, and could even set up his laboratory was created in Grasse in southeastern France, where according to "Le Figaro", it is believed that the group might have planned to buy ground to ensure delivery of flowers.

The newspaper added that the group plans to distribute the scent in its 450 future exclusive shops, which would remain as the only luxury brand to sell all its products in its own network of facilities to maintain their image quality and "avoid comparisons with those of the competition. "

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